I'm Maurits.

Coaching colleagues and clients is a common thread throughout my career. Through sales, marketing, management and being a commercial trainer, I've found my path in start-ups and concept development — mainly in vitality, digital and behaviour change. I get energy from building, with a team, new business strategies and concept pivots with a customer-centric approach.

The basis of customer-centric design is a corporate culture that is sincere and requires continuous engagement with customers and users. In my view, the most fertile ground for development is where experimenting and making mistakes is seen as the fastest way to grow. Read more about my experience and project cases on this site.