KLM Health Services
May 2022 — Present
Digital Manager
Reinventing the role of digital and IT within KLM Health Services and modernising the application, data and hardware landscape.
- Redesign of department, roles and responsibilities for 15+ FTE
- Implementing innovation, planning and delivery frameworks — Scrum / Agile, Design Thinking, MDM, compliancy by design, security and more
- Phasing out legacy software and implementing future architecture
- Optimising cost efficiency on soft- and hardware
- Ensuring KHS is up to standard for ISO 27001 and NEN 7510 certifications
KLM Corporate HR (digital innovation)
Nov 2020 — Apr 2022
Senior Product Owner — Employee communication, engagement & HR data
Product ownership of employee communication applications, engagement tools and HR Data & Analytics — reporting, predicting models, KPI's and product analytics.
Senior Product Owner — my.KLM.com & Hiring team (Feb 2020 – Oct 2021)
my.KLM.com is the personalised dashboard for KLM colleagues to arrange and do their work. Watch a demo ↗
Careers.KLM.com ↗ is the KLM jobsite for employees and potential new talent — the hiring team is responsible for the jobsite, SAPSF recruitment and onboarding tooling, and migrating the jobsite to SAPSF RMK.
Actify — initiative by Zilveren Kruis Achmea
Nov 2014 — Jan 2020
Co-founder / Product Marketing Manager
Actify is a health-tech start-up within Zilveren Kruis, the biggest Dutch health insurer, striving to be a top-3 digital behaviour change platform for vitality. As Product Marketing Manager, focus lay on all marketing activity needed to optimise and extend the customer life cycle, supervising product development from concepting to launch.
- Concept design and validation in co-creation with the target group — Lean Startup, Google Design Sprint, journey mapping
- Concept validation research
- Initiating and maintaining "content vitality" partnerships
- Loyalty systems & content strategy
- Project and stakeholder management
Achmea Health Centers
May 2012 — Oct 2014
Marketing Manager (Brand & Product Strategy)
Fitness company owned by Achmea N.V. — 31 owned and 6 franchise locations, 1,500+ employees, 30,000+ paying customers. Offered fitness, spa/wellness, personal training, running, online coaching, group fitness, yoga, multidisciplinary weight-loss programs and a reward program. Sold in 2014.
- Product strategy
- Marketing campaigns and brand strategy
- Health insurance collaboration projects
Vereniging Achmea
Apr 2018 — Jan 2020
Brand delegate, Zilveren Kruis Achmea
Vereniging Achmea is the association of all Achmea customers and its largest shareholder, safeguarding the company's continuity and representing the collective interests of its client-members.
- Jan 2009 – May 2012 — Marketing Manager & Communications, Achmea Health Centers
- Jan 2008 – Dec 2008 — National Sales Trainer, Achmea Health Centers
- Aug 2006 – Dec 2007 — Health Club Manager, Achmea Health Centers
- Aug 2006 – Dec 2007 — RPM Spinning Instructor, Achmea Health Centers
- 2012 – 2013 — Skydive Instructor, Skydive Blauwe Stad
- 2004 – Jul 2006 — Les Mills RPM Instructor, Fitness First
- 1998 – Jul 2006 — Sales Consultant to Store Manager, Electronic Partner: Kuiter
