Work experience

KLM Health Services

May 2022 - Present
Role: Digital Manager

Reinventing the role of digital and IT within KLM Health Services and modernising the application, data and hardware landscape

KLM Corporate HR (digital innovation)

November 2021 - April 2022
Role: Senior Product Owner Employee communication applications, engagement tools and HR Data & Analytics (reporting, predicting models, KPI's & product analytics)
February 2020 - October 2021
Role: Senior Product Owner MyKLM & Hiring team

My.KLM.Com is the personalised dashboard to arrange and do your work as KLM colleague. Have a look!

Careers.KLM.com is the KLM jobsite for KLM employees and potential new talent. The hiring team is responsible for the jobsite, SAPSF recruitment and onboarding tooling en is currently migrating the jobsite to SAPSF RMK

Actify, an initiative by Zilveren Kruis Achmea

November 2014 - Januari 2020

Actify is a Health tech startup within Zilveren Kruis the biggest Dutch health insurer in the Netherlands, part of Achmea N.V.

Actify thrives to be a top 3 digital behavior change platform for Vitality with a goal to help people to live healthier and happyer. For Zilveren Kruis we fulfill the societal role to help create a more healthy world and more customer loyalty.

Role: Co-founder / Product Marketing Manager

As Product Marketing Manager the focus lies on all marketing activities that are needed to optimize and extend the customer life cycle. This contains supervising the product development process from concepting to validating, implementation and launch within the apps and platform;


- Concept design and validation in co-creation with the target group including Lean startup, Google design sprint and journey mapping methodologies
- Concept validation research
- Initiating and maintaining "content vitality" partnerships
- Loyalty systems
- Content strategy
- Project and stakeholder management

Actify MealMatch: designed to bring validated healthy recipe variety
Actify Move: designed to achieve more steps solo or with a team (also in B2B version)
Actify Vitality coach: designed to achieve behavior change and customer loyalty

Achmea health Centers

May 2012 - Oct 2014

Achmea Health Centers is a fitness company in the netherlands owned bij Achmea N.V. Offered services inclused Fitness, Spa / welness, personal training, running, online coaching, groupfitness, yoga, multi disciplinary weightloss programs and a reward program
- 31 owned and 6 franchise locations
- 1500 + employees
- 30.000+ paying customers
Achmea Health Centers was sold in 2014

Role: Marketing Manager (Brand & Product Strategy)

Responsible for

- Product strategy
- Marketing campaigns and Brand strategy
- Health insurance collaboration projects

Vereniging Achmea

Apr 2018 - Januari 2020

Vereniging Achmea is the association of all customers of Achmea. Vereniging Achmea is the largest shareholder in the Achmea company and ensures the continuity of the company by ensuring that Achmea remains financially sound.

The Achmea Association represents the collective interests of Achmea's customers. That is why all millions of customers of the Achmea company are also customers of Vereniging Achmea at the same time. The Association is at the heart of society and conducts dialogue on social issues. Vereniging Achmea listens, investigates and converts signals into suggestions for the Achmea company.

Vereniging Achmea has two statutory objectives:
- Guaranteeing the continuity of the Achmea company;
- Representing the collective interests of our client members.

Role: Brand delegate Zilveren Kruis Achmea

Other

Jan 2009 - May 2012 Marketing Manager & communications at Achmea Health Centers
Jan 2008 - Dec 2008 National sales trainer at Achmea Health Centers

Aug 2006 - Dec 2007 Health Club Manager at Achmea Health Centers

Aug 2006 - Dec 2007 RPM spinning instructor at Achmea Health Centers

2012 - 2013 Skydive instructor at Skydive Blauwe Stad

2004 - Jul 2006 Les Mills RPM instructor at Fitness first

1998 - Jul 2006 Sales Consultant to Storemanager at Electronic Partner: Kuiter

Education, certification and training

My path of education is a unconventional one. After highschool and starting a trading study i started working at age 17. Next to my career i have followed several studies and courses and keep on doing so.

Oxford Artificial Intelligence Programme

Certified Scrum Product Owner (CSPO)

NIMA marketing A1

VODW academy design Thinking

AOV (ondernemersdiploma bedrijfsbeheer en bedrijfsvoering)

Conflict management

STIVO